Brief: Generic 'social engagement & brand love building' around ICC World Cup - Cricket league.

Idea 1 = Garnering brand engagement and brand love by aiding conversations on social media/communication platforms about cricket using a food pun vocabulary we created with food imagery.  For easy access we made gifs that are possible to access on Whatsapp too. Other executions also included using meanings of cricket jargons in a food context and promoting it on Uber Eats India's social handles. 

Idea 2: #EatsExcuses. Featuring different food delicacies with contextual copy around the cricket world cup, posing them as excuses for ordering food on Uber Eats app. 

Idea 3: #FindingEats. During the world cup, we posted panoramic images of the stadium with a hidden Uber Eats delivery partner or a live sized food item. The first user to identify it was gratified.  

Idea 4: #EatsKeepers. Engaging with our audiences while they are watching the match on their devices. Asked users to identify moments during the match where they can spot anyone eating or drinking anything. Capture and share, tagging Uber Eats India to be gratified. 

Idea 5: #EatsInBetween. Breaks in between the innings was also identified as a moment to engage with the Uber Eats India's social audiences. Asked users to share their food biting moments with fun native social media features. The best ones were gratified.